New #foodandmusic collabs:
The New Pornographers + Intelligentsia Coffee = Brill Brew
Jenny Lewis + Broc Cellars = The Voyager Wine

New #foodandmusic collabs:

The New Pornographers + Intelligentsia Coffee = Brill Brew

Jenny Lewis + Broc Cellars = The Voyager Wine

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Huichica Festival 2014 Wrap Up

Another Huichica Festival has passed under the Sonoma sun. As always, it was an honor to be a part of and an absolute labor of love to curate the food program. Here are a few photos and some kind words from the press. See you next year!

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Co-founder Eric D. Johnson (Fruit Bats, Shins) and Bunk Sandwiches’ Tommy Habetz

"Set in Sonoma on the grounds of historic Gundlach Bundschu, the two-day Huichica Festival feels like one of the best-kept secrets in festival land. Rushing from stage to stage is nonexistent; Gundlach’s cold Gewurztraminer doesn’t stop flowing (yet it won’t purge your wallet); the weather and food are infallibly great; the bands actually look like they’re having fun; and most festival tickets include complimentary tastings of multiple Gundlach wines.”

- SF Chronicle

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Q Craft ribs with magical Vietnamese savory caramel sauce

"Your favorite indie rock wine festival is back! Grab some bottles of wine, set up your picnic blanket, and let the sounds and sun take over. The family-run (and music-loving) winery just announced the lineup today, a list that includes some solid selections from the indie-folk-psych continuum, and, per usual, amazing food and booze.”

- The Bold Italic

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The Cairo Gang laying down the perfect soundtrack to a mid-afternoon Gewürztraminer buzz.

"When is the last time you attended a music festival with pairings of wine and sandwiches?"

- The Bay Bridged

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The Bunk Muffeletta

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Craftman & Wolves killing it with savory pop tarts and the infamous Rebel Within

Taking place on a small winery in Sonoma, with only two stages and a carefully curated list of talent and local foodHuichica Music Festival is the festival for people who hate music festivals.”

- SF Weekly

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Vetiver closing out Friday night

"There was a time, not so long ago, when music festivals were just about music. In those very dark ages, you could get a slice of cold pizza, a corn dog, and some flat Budweiser, but that was about it for food and booze. In the last few years, however, local events like Outside Lands and BottleRock have made gourmet food, beer and wine the stars (or at least the co-stars) of the show. This weekend’s HUICHICA MUSIC FESTIVAL at Gundlach Bundschu Winery in Sonoma keeps the trend going with food and drink from SF’s Salumeria and Craftsman and Wolves; the Wine Country’s Q Craft, Rancho Gordo, Smári Organics, Milk & Honey Ice Cream; and beverage pairings"

- TableHopper

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Andouille from Salumeria

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Salumeria’s Grant Cotner escapes the grill to take in some music

"The annual Huichica Music Festival has announced its food lineup, which is pretty solid: locals Salumeria, Rancho Gordo, Q Craft BBQ, and Craftsman & Wolves will serve alongside Portland’s Bunk Sandwiches, while Deschutes Brewery, Happy Moose Juice, Taylor Maid Coffee, and host winery Gundlach Bundschu are on drink duty."

- Eater

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That’s a wrap!

Related Videos:

Kelley Stoltz “Surrender (Cheap Trick)” at Huichica 2014

Vetiver “Wonder Why” at Huichica 2014

Bunk Sandwiches pairing food, wine, and music for Huichica

Kelley Stoltz covering Cheap Trick’s “Surrender” at Huichica 2014

Vetiver “Wonder Why” at Huichica 2014

Countdown to Huichica Fest - Pairing #5
Q Craft’s St. Louis-style ribs with Gundlach Bundschu Gewürztraminer
Suggested listening: The Blank Tapes, The Cairo Gang

Countdown to Huichica Fest - Pairing #5

Q Craft’s St. Louis-style ribs with Gundlach Bundschu Gewürztraminer

Suggested listening: The Blank Tapes, The Cairo Gang

Countdown to Huichica Fest - Pairing #4
Craftsman and Wolves cheesecake verrine with Gundlach Bundschu Mountain Cuvée
Suggested listening: David Longstreth (Dirty Projectors), Extra Classic

Countdown to Huichica Fest - Pairing #4

Craftsman and Wolves cheesecake verrine with Gundlach Bundschu Mountain Cuvée

Suggested listening: David Longstreth (Dirty Projectors), Extra Classic

Taking place on a small winery in Sonoma, with only two stages and a carefully curated list of talent and local food, Huichica Music Festival is the festival for people who hate music festivals.
SF Weekly
Countdown to Huichica Fest - Pairing #3:
Rancho Gordo Mushroom-Epazote with Gundlach Bundschu Pinot Noir
Suggested listening: Michael Hurley, Light Fantastic

Countdown to Huichica Fest - Pairing #3:

Rancho Gordo Mushroom-Epazote with Gundlach Bundschu Pinot Noir

Suggested listening: Michael Hurley, Light Fantastic

Countdown to Huichica Fest - Pairing #2:
Salumeria’s Ricotta Toast + Gundlach Bundschu Gewürztraminer
Suggested listening: Vetiver, Kelley Stoltz, Magic Trick

Countdown to Huichica Fest - Pairing #2:

Salumeria’s Ricotta Toast + Gundlach Bundschu Gewürztraminer

Suggested listening: Vetiver, Kelley Stoltz, Magic Trick

Countdown to Huichica Fest - Pairing #1:

Bunk Sandwiches Muffeletta + Gundlach Bundschu Mountain Cuvée

Suggested Listening: EDJ (Fruit Bats, Shins), Mount Eerie, Houndstooth

Stephen Malkmus & The Jicks talked David Chang, Andy Ricker, Bunk Sandwiches, and tour food with our friends at foodisthenewrock.

Stephen Malkmus & The Jicks talked David Chang, Andy Ricker, Bunk Sandwiches, and tour food with our friends at foodisthenewrock.

It’s not a coincidence that people in punk bands are also into small wine producers that take risks and aren’t commercially minded.
James Murphy (LCD Soundsystem)
Eater coverage of the Swimmingly-curated Huichica Fest food line up:
"The Huichica Music Festival returns to Sonoma’s scenic Gundlach Bundschu Winery with sets from David Longstreth, Mount Eerie Vetiver, and more, plus food from Bunk Sandwiches and Salumeria. Not to mention, plenty of wine (and beer) to be had."
Photo: Elli Lauren Photography

Eater coverage of the Swimmingly-curated Huichica Fest food line up:

"The Huichica Music Festival returns to Sonoma’s scenic Gundlach Bundschu Winery with sets from David Longstreth, Mount Eerie Vetiver, and more, plus food from Bunk Sandwiches and Salumeria. Not to mention, plenty of wine (and beer) to be had."

Photo: Elli Lauren Photography

15 SONGS FROM 15 YEARS OF BLUE PLATE
The world would be a better place if every neighborhood’s casual new american joint was as magically delicious as Blue Plate. As the San Francisco restaurant prepares to celebrate its anniversary with a series of winemaker dinners, we asked co-owner Jeff Trenam about the role that music has played over the first fifteen years.

THREE STONED MEN: Hash Hobbit
Actually, there were four of us…stoner garage rock had its place in our past.

UMPTEENS: Hang Out with My Friends
We started the biz with four of us, friends from high school and college, and this was played constantly.  Now there are only two of us, but we are still all great friends.

DIGABLE PLANETS: Rebirth of Slick 
When we first opened this got played on the turntable that we stupidly placed right at the expedite station. Total rookies…it eventually was moved into the office.

SILVER JEWS: People
In the beginning all our music was played on a turntable and certain albums, like this one, took a beating.

SISTA NANCY: Bam Bam
Certain songs, when I hear them, I feel like I have to start setting tables. This is one of them.

BRENDA RAY: Starlight
Having a smoke at the end of the night in our garden under SF’s starless fog.

THE JAM: That’s Entertainment
Another album that got destroyed from too much play. We are putting on a show every night and this one always gets people pumped and ready.

SMOG: Cold Blooded Old Times
I remember this as the end of the turntable and the beginning of mp3 players. We had this one server Carlos, who worked with us for 7 years and he was almost like the resident DJ.  He had all the music dialed down.

SHUGIE OTIS: Strawberry Letter
It’s always a tough adjustment from set-up music to opening-the-doors music. Shugie was always good for the transition.  And it just puts everyone in a good mood when they hear it.

DONALD BYRD: Lansanna’s Priestess
This reminds me of the transition from the Motorhead pace of set-up to the more dignified pace of service.  One time we had a customer who came and sat at the counter by himself.  He started testing me on Donald Byrd.  I thought I did alright, but it turns out he dined on a stolen credit card and I got ripped off.

THE GUESS WHO: These Eyes
This was the kitchen’s anthem for a time.  In fact, I believe Levon, one of our cooks, has been known to sing this karaoke with the rest of the staff egging him on.  

ANDRE NICKOTINA: Dice of Life
I always wanted to invite this guy in for a steak dinner since his music was such a regular part of kitchen set-up.

VETIVER: Down at El Rio
Before the Cuckoo opened which is our current staff favorite, this song announced where the gang would be meeting for the post-service wind-down.

LCD SOUNDSYSTEM: Home
I hesitate to put this on the list since it has been played so much some would rather not hear it ever again.

E-40: Function
When this comes on, Cory has just walked in.

@blueplatesf

15 SONGS FROM 15 YEARS OF BLUE PLATE

The world would be a better place if every neighborhood’s casual new american joint was as magically delicious as Blue Plate. As the San Francisco restaurant prepares to celebrate its anniversary with a series of winemaker dinners, we asked co-owner Jeff Trenam about the role that music has played over the first fifteen years.

THREE STONED MEN: Hash Hobbit

Actually, there were four of us…stoner garage rock had its place in our past.

UMPTEENS: Hang Out with My Friends

We started the biz with four of us, friends from high school and college, and this was played constantly.  Now there are only two of us, but we are still all great friends.

DIGABLE PLANETS: Rebirth of Slick 

When we first opened this got played on the turntable that we stupidly placed right at the expedite station. Total rookies…it eventually was moved into the office.

SILVER JEWS: People

In the beginning all our music was played on a turntable and certain albums, like this one, took a beating.

SISTA NANCY: Bam Bam

Certain songs, when I hear them, I feel like I have to start setting tables. This is one of them.

BRENDA RAY: Starlight

Having a smoke at the end of the night in our garden under SF’s starless fog.

THE JAM: That’s Entertainment

Another album that got destroyed from too much play. We are putting on a show every night and this one always gets people pumped and ready.

SMOG: Cold Blooded Old Times

I remember this as the end of the turntable and the beginning of mp3 players. We had this one server Carlos, who worked with us for 7 years and he was almost like the resident DJ.  He had all the music dialed down.

SHUGIE OTIS: Strawberry Letter

It’s always a tough adjustment from set-up music to opening-the-doors music. Shugie was always good for the transition.  And it just puts everyone in a good mood when they hear it.

DONALD BYRD: Lansanna’s Priestess

This reminds me of the transition from the Motorhead pace of set-up to the more dignified pace of service.  One time we had a customer who came and sat at the counter by himself.  He started testing me on Donald Byrd.  I thought I did alright, but it turns out he dined on a stolen credit card and I got ripped off.

THE GUESS WHO: These Eyes

This was the kitchen’s anthem for a time.  In fact, I believe Levon, one of our cooks, has been known to sing this karaoke with the rest of the staff egging him on.  

ANDRE NICKOTINA: Dice of Life

I always wanted to invite this guy in for a steak dinner since his music was such a regular part of kitchen set-up.

VETIVER: Down at El Rio

Before the Cuckoo opened which is our current staff favorite, this song announced where the gang would be meeting for the post-service wind-down.

LCD SOUNDSYSTEM: Home

I hesitate to put this on the list since it has been played so much some would rather not hear it ever again.

E-40: Function

When this comes on, Cory has just walked in.

@blueplatesf